“Counting the number of visitors entering your premises is the most important tool available to Retailers.”
People counting or, “footfall” as it is known in the retail industry, has been used by some retailers for many years. Initially it was mainly employed by Shopping Centres to set rents and gauge the response to advertisement campaigns etc.
Now it is widely used in all sectors of of the Retail industry and many other areas to measure financial performance and usage of facilities and other KPIs.
The benefits of Retail Footfall counting
- Accurate conversion ratios
- Effectiveness of marketing campaigns
- Planning staff levels
- Store performance analysis
- Store to Store comparison
- Regional performance analysis
Tasman can provide a complete solution for all your counting requirements. Retail stores can be fitted with the latest state of the art overhead detection products to ensure reliable and very accurate count data is provided. Having an accurate footfall count for the store allows other metrics to be obtained, such as: Conversion rate, staff to footfall ratios, power hours etc.
The resulting count data can be fed into your existing IT or Epos system. Or we can provide a complete end to end Web based reporting solution.