“Outlet centres are not just there to clear old stock anymore, they are the new shopping experience. And you need to count visitors”
Outlet centres were once a way for retailers to clear last seasons stock. Now they are fast becoming the preferred shopping experience, particularly in Europe.
Counting your customers has never been more important. Data provided by a Tasman counting system would enable you to maximise your investment by monitoring the key performance indicators.
The benefits of Outlet Centre Counting
- Brand contribution
- Marketing Effectiveness
- Store performance analysis
- Store to Store comparison
- Portfolio performance analysis
Tasman can provide a complete solution for all your Outlet Centre counting requirements. Centre entrances can be monitored by accurate Thermal or Stereo cameras. Retail stores can be fitted with the latest state of the art overhead detection products to ensure reliable and very accurate count data is provided. Cars entering the centre car parks can be counted by our proven road loop technology, or if a more detailed picture of your customers is required we can install an ANPR system. This could provide additional information such as Length of stay, frequency of visits and where your costumers are travelling from.
The resulting metrics can be viewed via our Web based reporting solution.